SOFTWARE USED: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
As part of my graphic design course, I took on a rebranding project for Repetition Coffee. My goal was to design a logo and packaging that embodied the company's values of being woman-owned, locally roasted, ethically sourced, always fresh, and providing an unforgettable coffee experience. The result is a stunning and impactful design that truly reflects the essence of Repetition Coffee.
DIGITAL SKETCHES
FINAL LOGO DESIGN
The logo construction of this project is made to embody the essence of Repetition Coffee. The circle with repeating dashes represents consistency and repetition, reflecting the restaurant's commitment to quality. The heart-shaped arrangement of coffee beans symbolizes the love and care put into every cup of coffee. The use of the bold typeface Flockey and Darling Rose sans adds a touch of modernity and confidence to the overall logo design, The combination of these design elements creates a visually appealing and meaningful logo that captures the spirit of the restaurant's brand.
